N77 Our Story
N77 began with a genuine interest in formulation, and the belief that there is room for skincare that feels both intelligent and desirable.
The idea started as a fascination with research and development. Understanding what ingredients actually do. Testing formulations. Studying how things behave together. Turning what the science says into something a person can pick up, use daily, and enjoy using.
That interest grew into cosmetic formulation, and eventually into N77.
Where the name comes from
The name is personal. The N is our founder’s initial. The 77 carries a meaning connected to her own story.
So the brand holds two things at once: a scientific ambition, and a personal beginning. That combination is deliberate. We didn’t want to build something anonymous.
٧٧
Built to grow slowly
N77 was designed to develop gradually. We started with accessible products so more people could try them, and so we could learn from real formulation challenges rather than theoretical ones.
Every formula gets tested, reconsidered and improved. We don’t treat the first version as the final answer — the balance between how well something works, how it feels, and what it costs is something you keep refining, not something you solve once.
Where we are now
We’re a small Egyptian brand, making our products here, with a portfolio spanning hand and foot care today and face, body and serum formulations in development.
N77 is still at the beginning. But the direction hasn’t changed since the first formula: science is the foundation, and beauty is the experience.