N77 About
N77 is an Egyptian skincare brand built around one idea: effective skincare should be grounded in science, and using it should still feel like something you look forward to.
We develop formulations that bring together carefully selected ingredients, practical cosmetic technology, and a real focus on how a product feels and absorbs. The goal is products that do a defined job — and make the routine itself worth keeping.
N77 exists to close the gap between ingredient-focused skincare and the modern beauty experience. You shouldn’t have to choose between performance and pleasure, or between a thoughtful formula and a price you can live with.
Who we speak to
Women from roughly 18 to 50 who are interested in skincare, care about what goes on their skin, and want products that work without an intimidating or overly clinical experience. A men’s range is planned as the brand grows.
Where we sit
At the intersection of science-based skincare and modern, affordable luxury. Prices are deliberately accessible now so people can discover the brand; the formulation quality is what stays constant as we grow.